What's your #StarbucksIQ?
Instagram Stories Social Media Campaign
Background
This social media campaign marries the timeless, elegant style of the Starbucks brand with the carefree, irreverent fun of the 90s through Instagram stories.
Bright, saturated colors and a silly, low-stakes questionnaire stimulate engagement with the brand and highlights the breadth of products Starbucks offers. Through this approach, the campaign engages the social media audience of Starbucks from the casual to the die-hard by posing the question: what’s your #StarbucksIQ?
Software
Adobe Illustrator | Adobe Photoshop
Skills
Social Media Concepting | Photo Manipulation | Typography
Process
For this campaign, I created panels using Photoshop for the basis of each slide. I used product photography and applied filters and outlines to them to make them pop and match the visual aesthetic.
After this, I added stickers to each panel to add animation and visual interest to each screen. I also wanted to reference 90s pop culture throughout the campaign.
Screens
